LUEL LINENWEAR
Luel is a lifestyle brand founded in 2002 by designer Jelena Vainoreand her daughter Sandra Mockute in her native Vilnius.
Having built an impressive career working with linen and designing clothing, Jelena was ready to start with a clear vision for a powerful brand that could disrupt the linenwear market with garments that blended traditional craftsmanship with a contemporary cut.
Two seasonless Luel collections a year transformed the image of linen clothing bringing modernity, minimalism and elegance to a market stuck in its own traditions and thirsting for Jelena’s fresh ideas.
Because it is a pure, natural and practical material, there is global demand for linen in the womenswear and childrens wear market,and LueL works it guided by the timeless values of style, simplicity and quality, delivering garments with a strong touch of elegance perfect for both leisure and office wear.
Having built an impressive career working with linen and designing clothing, Jelena was ready to start with a clear vision for a powerful brand that could disrupt the linenwear market with garments that blended traditional craftsmanship with a contemporary cut.
Two seasonless Luel collections a year transformed the image of linen clothing bringing modernity, minimalism and elegance to a market stuck in its own traditions and thirsting for Jelena’s fresh ideas.
Because it is a pure, natural and practical material, there is global demand for linen in the womenswear and childrens wear market,and LueL works it guided by the timeless values of style, simplicity and quality, delivering garments with a strong touch of elegance perfect for both leisure and office wear.
